Self-serve customer insights with Dovetail

When validating your assumptions for a decision you need to make, it's common to start digging for knowledge that already exists across teams at your organization. With Dovetail, anyone can self-serve information across different teams and departments in your organization. In this lesson, you will learn three key ways to search for insights across Dovetail to promote cross-functional collaboration and discover what is already known about your customers.

Unlike traditional search engines that rely solely on keywords to surface information, Dovetail's core search experience allows anyone to gather evidence to inform a question they have about their customer's pain points, use cases, or problems that need to be solved.

By default, search uses a combined keyword and semantic search algorithm that aims to understand and engage with a search query in a way that mirrors how humans communicate. This means that if you ask a question, results will not only pull from keywords, but unearth data based on meaning, intent, and context.

• If you have login access to your organization's Dovetail workspace, navigate to the search bar and type your question.

• Once you have entered the query, the results will pull relevant data alongside an generated summary of the findings. This summary is to help signpost what your data is telling you, with citations so you can trust what data from the workspace the summary is pulling from.

Search isn't limited to inside the Dovetail ecosystem. You can also search out of Dovetail with Ask Dovetail. If your organization has connected Ask Dovetail on Slack, simply type /Dovetail in a channel followed by your question.

The more information you can provide, the better! Some examples of questions you could build upon include:

• What are the biggest customer onboarding pain points?

• Which features generate the most positive sentiment?

• How are customer needs around [feature name] changing over time?

• Where do users find the most friction in [product name]?

• What are users saying about our mobile app?

• How can we improve customer satisfaction with our pricing model?

• What features do customers consistently request?

In search, you can also conduct 1-to-1 keyword matching in the results set by adding quotation marks around the query term. This limits your search to words in the precise order specified. For example, searching for "click and collect" will only find results that include those three words side by side and in that order.

In Dovetail, this is helpful if looking for exact quotes from interviews, specific feature phrases, custom terminology at your organization, or industry jargon.

• To search an exact phrase where the words are in a specific order, type quotation marks around your search terms and enter.

• From there, results from your query will populate, matching the exact term used.

Keyword search is the most common form of search engine that you may have used in tools like Google Drive or OneDrive. If you're used to navigating your Dovetail workspace and know the titles of what you're looking for, you can use keywords to surface specific interviews, research reports, Channels themes and other documentation in the workspace.

• To do a keyword search, navigate to the sidebar and select Ask and search.

• From there, enter the title of the interview, report, or document you are looking for. Results from your query will populate within the search dialog without you needing to press enter.