Caitlin Sullivan

Customer Discovery Advisor for Startups , User Research Studio

Caitlin is a former Head of User Research at a Spotify-backed SaaS company with 13 years of running research and experiments. She loves helping startups develop the products customers actually want.

Five strategies to embed customer-centricity into your cross-functional collaboration

Your customer feedback pile needs a makeover: A system for sorting so you’ll always work on the right things

The four deadly sins of continuous discovery

Five strategies to embed customer-centricity into your cross-functional collaboration

Your customer feedback pile needs a makeover: A system for sorting so you’ll always work on the right things

The four deadly sins of continuous discovery

Caitlin Sullivan

Customer Discovery Advisor for Startups , User Research Studio

Caitlin is a former Head of User Research at a Spotify-backed SaaS company with 13 years of running research and experiments. She loves helping startups develop the products customers actually want.