Eucalyptus uses Dovetail to democratize customer research and shape the future of healthcare
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This is how Eucalyptus is using Dovetail to change the future of healthcare
Eucalyptus dreams, builds, and runs digital healthcare companies. Over 250,000 patients trust their five healthcare brands, including men’s healthcare brand Pilot, women’s fertility and telehealth service Kin, skincare brand Software, sexual wellness company Normal, and women’s healthcare brand Juniper.
Eucalyptus’ brands, known as “digital clinics,” specialize in areas that can be stigmatized in a traditional healthcare system. The innovative organization takes product development very seriously, so naturally, customer research plays a huge role. Read on to learn how Lyena Fi, Senior Product Manager, and the Eucalyptus team are revolutionizing healthcare through customer closeness - made possible by Dovetail’s centralized research platform.
That's where I think it plays the biggest role is actually being a centralized place for all our research that we are conducting.
Lyena Fi
Senior Product Manager
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Revolutionizing healthcare through customer closeness
Eucalyptus transforms traditional healthcare by developing specialized digital solutions for areas like men's health, skincare, and women's fertility where conventional systems often fall short. They focus on creating tailored care by deeply understanding their customers' needs, utilizing Dovetail to manage and analyze customer research. This involves setting clear research goals, crafting relevant questions, and speaking with target audiences to gather insights. The feedback collected is then used to shape their product strategies, which includes analyzing trends, categorizing patient identities, and mapping customer journeys to refine their offerings.
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Supporting continuous research through one centralized platform
Eucalyptus rapidly evolves its digital clinics to enhance customer experience, relying on a centralized platform to organize, secure, and make research accessible. This cross-functional approach ensures that findings, such as data on side effects, are easily accessible to product, medical, and marketing teams. This enables the development of targeted interventions, specialized advice, and informed customer communications. Additionally, with research stored permanently in Dovetail, the team can continuously revisit and refine their customer experience by reviewing past interviews.
A centralized platform to organize and discover research.
Dovetail is our go-to place for all the research, all the latest insights from all of the different departments. It's really cool to see how our marketing team is using Dovetail, engineering team is using Dovetail, product team is using Dovetail!
Lyena Fi
Senior Product Manager
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Democratizing research across marketing, data, creative, and engineering teams
Eucalyptus fosters a customer-focused culture by involving everyone in research, with researchers leading but all functions contributing. This collective effort ensures that every team member gains deep insights and empathy through raw customer data, accessible via Dovetail. As Eucalyptus expands with more digital clinics, having a centralized reference for insights and reports supports their ongoing product development and growth.
Share insights with the team, in the tools that they love.
“Our product-led engineers have said they’ve found Dovetail really valuable. After being on customer calls, they’re able to make decisions that cater to our customers to surprise or delight more when they’re building a feature.“
Lyena Fi
Senior Product Manager
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