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Trusted by the world’s best teams

Get inspired, learn and read firsthand feedback from teams around the globe on how they are getting value from Dovetail.

86%

more customer insights shared

48+

hours saved per week

94%

increase in insight quality

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Customer stories

23


Natalie Rowland

Lead Researcher

"Simply put, Dovetail enables collaborative work. It also gives us the opportunity to use, analyze, and re-use data to pull together stories, which is time-saving and really valuable."

Read story
Atlassian logoAtlassian champions the customer at a global scale with Dovetail

Technology

Sydney, Australia

8,000+

Read our customer reviews
G2
Jared Forney

Okta

Bringing our stakeholders closer to the research process is an ongoing initiative for our research team; we believe it's an activity that everyone can participate in. That's what Dovetail allows us to do in a big way.

Lyena Fi

Eucalyptus

Our product-led engineers have said they’ve found Dovetail really valuable. After being on customer calls, they’re able to make decisions that cater to our customers to surprise or delight more when they’re building a feature.

Benjamin Jackson

Hear Me Out

Everything is faster when I’m using Dovetail, a platform built for this purpose.

Alex Duckmanton

Mathspace

All of our insights just have more depth to them and we get a lot more buy-in across the whole company. Dovetail really cuts down on the amount of time we spend on producing insights.

Sofia Rehman

project44

Doveail has been key for me as a Product Designer. With one button, I can transcribe in any language and the fact that it's ready in seconds—it just makes the whole research process very efficient.

Paras Aggarwal

Sonder

We have been able to empower and enable product managers, designers, researchers, and even engineers to come together and prepare a research plan using Dovetail.

Oyin Williams

The Honeycomb Works

We do a lot of real-time collaboration. With Dovetail, everyone sees the process and there's a lot of transparency.

Jules Lipman

SafetyCulture

Everything’s in one place and the team only needs to remember one link. It’s absolutely our tool end-to-end. I don't know what we’d do without it, actually.

Sara Riedel

ZoCo Design

Dovetail has replaced our old manual process of conducting research with sticky notes and whiteboards to collaborating more efficiently than ever.

Sonja Bobrowska

Uniqa

Dovetail has dramatically improved the way we store, analyze, and synthesize qualitative research data.

Katherine Agnew

Gartner

Dovetail is easy and intuitive to use. It has helped me be a better researcher and envision new ways of conducting and structuring research.

Marc Hofmann

zevDesk

Thanks Dovetail for helping me drive customer understanding in my product team and making my job as a solo researcher better.

Sara Lessing

Cytiva

Dovetail makes UX research analysis so much easier. My colleagues outside of the UX team are more empathetic to our users after seeing the video clips from Dovetail.

Sherif Mansour

Atlassian

I’ve been involved in software research projects for nearly 12 years. This process is often incredibly messy, tedious and highly intensive (in terms of labor). You’re living in sticky note hell and it’s even more challenging to do this as a remote team. The one thing Dovetail does an incredible job at is making it easy to aggregate qualitative research, identify trends and produce reports quickly without all that manual work.

Eliz Ayaydin

Sendle

Life saver for organizing insights from large data sets, transcription is working beautifully, and a very delightful user experience.

Sophie Ellis

Kickstarter

One of the biggest challenges I face is making the work I do transparent and keeping the wider business engaged in the research we are conducting. Dovetail has become an essential tool for me, in this regard, and has really transformed the way I work. Being able to record all raw notes as research is being conducted, and inviting people to get in there and be part of the process, makes the research we do accessible and keeps everyone involved.

Chris Hexton

Vero

Since adopting Dovetail, we've got one place to put all those (customer) conversations and that's meant that more of the right people are able to watch direct customer feedback. And that's been a huge help for ensuring everyone is close to the customer and really understanding their problems.

Ewelina Szczepaniak-Wenting

Netguru

Dovetail makes it so easy to create insights for our clients and stakeholders. We’re able to show rather than tell our findings in a beautiful and digestible format, and we’ve heard feedback from our stakeholders that they’re actually excited to see our insights, which is so impactful.

Matt Hinds

SafetyCulture

Being able to have a source of truth and get everyone on the same page quicker is an absolute game changer for someone like a product manager whose entire role revolves around that.

Ria Chan

SafetyCulture

Dovetail is a central place to find out about all the research that’s been done in a product area. You can get a holistic view of everything that our customer has said about us: What’s great about us, what’s not great about us, what we can do to improve, and where those gaps and opportunities are. I think that’s awesome.

Eric Liu

Notion

I'm constantly on calls with our customers before making any product decisions. Dovetail instantly reduced my workload from 100 hours down to 10 to share out customer insights.

Natasha Wolf

SafetyCulture

Anyone in the team can dive into your research space, access the same data, see the volume metrics around different kinds of requests, and view customer interviews. This means that they deeply understand the problems they’re solving in a way that just giving them a feature request doesn’t accomplish

David Turell

Harvard Business Publishing

When we started using Dovetail, it was for our User Experience team, because that's where the research was happening across different agile teams. And as we've grown the projects inside of Dovetail, we've grown awareness in the organization. Now, more people are interested in participating and using it. It's a nice ability for people outside of the core team to actually contribute research to the larger organization.

Craig Boustred

Canva

Transcription is a game changer. There aren’t many effective transcription tools out there so just being able to upload a video into Dovetail, have it all transcribed, and work your way through the data has tightened our process and made it a lot more efficient.

Roy Olende

Zapier

I can hop into Dovetail at any time and see what’s going on with the UX research or product teams, what our customers are saying, and see exactly when insights are being published. This helps relate the work we have done in the past or what we could be doing in the future—without doubling up work. For me, Dovetail is a really simplified way of getting context really quickly.

Sonja Bobrowska

Uniqa

Dovetail is versatile, reliable, and beautiful. It supports different styles of research and is pleasing to the eye, which should not be underestimated when working with a tool on a daily basis! The Dovetail team regularly seeks out and uses customers’ feedback, optimizing the tool and delivering more value with each update. Dovetail is not just a tool – the community built around it is ready to support newbies and experienced users alike. We, the Research team at UNIQA, love it and cannot imagine doing our jobs without it!”

Benjamin Jackson

Hear Me Out

I love how easy Dovetail makes tagging and analyzing lots of interview transcripts. The interface is fast and responsive, and I’m able to get more data and insights because of how well the tool fits into my workflow.

Julianna Lynch

Kickstarter

Transcription is AWESOME. The tagging feature is well-thought-out. Even the smaller details, like using colors, really helps everything stay organized. Dovetail is an amazing tool and I really enjoy using it.

Craig Boustred

Canva

I really enjoy investigating problems and trying to frame them in the right way. One of my favorite things is seeing people *not* behave the way we expect them to behave. That's research doing what it's supposed to be doing; uncovering things that we were a bit uncertain about.

Natalie Rowland

Atlassian

Simply put, Dovetail enables collaborative work. It also gives us the opportunity to use, analyze, and re-use data to pull together stories, which is time-saving and really valuable.

Joyce Lee

Atlassian

Dovetail gives me the flexibility to engage people in research with varying degrees of depth, whether it’s an insight ‘snack’ or a full-blown report and presentation. Everyone has differing amounts of time they’re willing and able to give to research, and Dovetail enables me to meet people where they are.

Jared Forney

Okta

Bringing our stakeholders closer to the research process is an ongoing initiative for our research team; we believe it's an activity that everyone can participate in. That's what Dovetail allows us to do in a big way.

Lyena Fi

Eucalyptus

Our product-led engineers have said they’ve found Dovetail really valuable. After being on customer calls, they’re able to make decisions that cater to our customers to surprise or delight more when they’re building a feature.

Benjamin Jackson

Hear Me Out

Everything is faster when I’m using Dovetail, a platform built for this purpose.

Alex Duckmanton

Mathspace

All of our insights just have more depth to them and we get a lot more buy-in across the whole company. Dovetail really cuts down on the amount of time we spend on producing insights.

Sofia Rehman

project44

Doveail has been key for me as a Product Designer. With one button, I can transcribe in any language and the fact that it's ready in seconds—it just makes the whole research process very efficient.

Paras Aggarwal

Sonder

We have been able to empower and enable product managers, designers, researchers, and even engineers to come together and prepare a research plan using Dovetail.

Oyin Williams

The Honeycomb Works

We do a lot of real-time collaboration. With Dovetail, everyone sees the process and there's a lot of transparency.

Jules Lipman

SafetyCulture

Everything’s in one place and the team only needs to remember one link. It’s absolutely our tool end-to-end. I don't know what we’d do without it, actually.

Sara Riedel

ZoCo Design

Dovetail has replaced our old manual process of conducting research with sticky notes and whiteboards to collaborating more efficiently than ever.

Sonja Bobrowska

Uniqa

Dovetail has dramatically improved the way we store, analyze, and synthesize qualitative research data.

Katherine Agnew

Gartner

Dovetail is easy and intuitive to use. It has helped me be a better researcher and envision new ways of conducting and structuring research.

Marc Hofmann

zevDesk

Thanks Dovetail for helping me drive customer understanding in my product team and making my job as a solo researcher better.

Sara Lessing

Cytiva

Dovetail makes UX research analysis so much easier. My colleagues outside of the UX team are more empathetic to our users after seeing the video clips from Dovetail.

Sherif Mansour

Atlassian

I’ve been involved in software research projects for nearly 12 years. This process is often incredibly messy, tedious and highly intensive (in terms of labor). You’re living in sticky note hell and it’s even more challenging to do this as a remote team. The one thing Dovetail does an incredible job at is making it easy to aggregate qualitative research, identify trends and produce reports quickly without all that manual work.

Eliz Ayaydin

Sendle

Life saver for organizing insights from large data sets, transcription is working beautifully, and a very delightful user experience.

Sophie Ellis

Kickstarter

One of the biggest challenges I face is making the work I do transparent and keeping the wider business engaged in the research we are conducting. Dovetail has become an essential tool for me, in this regard, and has really transformed the way I work. Being able to record all raw notes as research is being conducted, and inviting people to get in there and be part of the process, makes the research we do accessible and keeps everyone involved.

Chris Hexton

Vero

Since adopting Dovetail, we've got one place to put all those (customer) conversations and that's meant that more of the right people are able to watch direct customer feedback. And that's been a huge help for ensuring everyone is close to the customer and really understanding their problems.

Ewelina Szczepaniak-Wenting

Netguru

Dovetail makes it so easy to create insights for our clients and stakeholders. We’re able to show rather than tell our findings in a beautiful and digestible format, and we’ve heard feedback from our stakeholders that they’re actually excited to see our insights, which is so impactful.

Matt Hinds

SafetyCulture

Being able to have a source of truth and get everyone on the same page quicker is an absolute game changer for someone like a product manager whose entire role revolves around that.

Ria Chan

SafetyCulture

Dovetail is a central place to find out about all the research that’s been done in a product area. You can get a holistic view of everything that our customer has said about us: What’s great about us, what’s not great about us, what we can do to improve, and where those gaps and opportunities are. I think that’s awesome.

Eric Liu

Notion

I'm constantly on calls with our customers before making any product decisions. Dovetail instantly reduced my workload from 100 hours down to 10 to share out customer insights.

Natasha Wolf

SafetyCulture

Anyone in the team can dive into your research space, access the same data, see the volume metrics around different kinds of requests, and view customer interviews. This means that they deeply understand the problems they’re solving in a way that just giving them a feature request doesn’t accomplish

David Turell

Harvard Business Publishing

When we started using Dovetail, it was for our User Experience team, because that's where the research was happening across different agile teams. And as we've grown the projects inside of Dovetail, we've grown awareness in the organization. Now, more people are interested in participating and using it. It's a nice ability for people outside of the core team to actually contribute research to the larger organization.

Craig Boustred

Canva

Transcription is a game changer. There aren’t many effective transcription tools out there so just being able to upload a video into Dovetail, have it all transcribed, and work your way through the data has tightened our process and made it a lot more efficient.

Roy Olende

Zapier

I can hop into Dovetail at any time and see what’s going on with the UX research or product teams, what our customers are saying, and see exactly when insights are being published. This helps relate the work we have done in the past or what we could be doing in the future—without doubling up work. For me, Dovetail is a really simplified way of getting context really quickly.

Sonja Bobrowska

Uniqa

Dovetail is versatile, reliable, and beautiful. It supports different styles of research and is pleasing to the eye, which should not be underestimated when working with a tool on a daily basis! The Dovetail team regularly seeks out and uses customers’ feedback, optimizing the tool and delivering more value with each update. Dovetail is not just a tool – the community built around it is ready to support newbies and experienced users alike. We, the Research team at UNIQA, love it and cannot imagine doing our jobs without it!”

Benjamin Jackson

Hear Me Out

I love how easy Dovetail makes tagging and analyzing lots of interview transcripts. The interface is fast and responsive, and I’m able to get more data and insights because of how well the tool fits into my workflow.

Julianna Lynch

Kickstarter

Transcription is AWESOME. The tagging feature is well-thought-out. Even the smaller details, like using colors, really helps everything stay organized. Dovetail is an amazing tool and I really enjoy using it.

Craig Boustred

Canva

I really enjoy investigating problems and trying to frame them in the right way. One of my favorite things is seeing people *not* behave the way we expect them to behave. That's research doing what it's supposed to be doing; uncovering things that we were a bit uncertain about.

Natalie Rowland

Atlassian

Simply put, Dovetail enables collaborative work. It also gives us the opportunity to use, analyze, and re-use data to pull together stories, which is time-saving and really valuable.

Joyce Lee

Atlassian

Dovetail gives me the flexibility to engage people in research with varying degrees of depth, whether it’s an insight ‘snack’ or a full-blown report and presentation. Everyone has differing amounts of time they’re willing and able to give to research, and Dovetail enables me to meet people where they are.

Benjamin Jackson

Hear Me Out

Everything is faster when I’m using Dovetail, a platform built for this purpose.

Paras Aggarwal

Sonder

We have been able to empower and enable product managers, designers, researchers, and even engineers to come together and prepare a research plan using Dovetail.

Sara Riedel

ZoCo Design

Dovetail has replaced our old manual process of conducting research with sticky notes and whiteboards to collaborating more efficiently than ever.

Marc Hofmann

zevDesk

Thanks Dovetail for helping me drive customer understanding in my product team and making my job as a solo researcher better.

Eliz Ayaydin

Sendle

Life saver for organizing insights from large data sets, transcription is working beautifully, and a very delightful user experience.

Ewelina Szczepaniak-Wenting

Netguru

Dovetail makes it so easy to create insights for our clients and stakeholders. We’re able to show rather than tell our findings in a beautiful and digestible format, and we’ve heard feedback from our stakeholders that they’re actually excited to see our insights, which is so impactful.

Eric Liu

Notion

I'm constantly on calls with our customers before making any product decisions. Dovetail instantly reduced my workload from 100 hours down to 10 to share out customer insights.

Craig Boustred

Canva

Transcription is a game changer. There aren’t many effective transcription tools out there so just being able to upload a video into Dovetail, have it all transcribed, and work your way through the data has tightened our process and made it a lot more efficient.

Benjamin Jackson

Hear Me Out

I love how easy Dovetail makes tagging and analyzing lots of interview transcripts. The interface is fast and responsive, and I’m able to get more data and insights because of how well the tool fits into my workflow.

Natalie Rowland

Atlassian

Simply put, Dovetail enables collaborative work. It also gives us the opportunity to use, analyze, and re-use data to pull together stories, which is time-saving and really valuable.

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