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Five templates to streamline product feedback

Five enterprise-grade product feedback templates to streamline gathering and analyzing customer feedback.
Last updated
14 April 2023
Published
11 April 2023
Content
Ally Kendall
Creative
Tia Alisha

From customer support tickets to churn analysis, turn your product feedback into insights for your whole team.

Gathering feedback from your customers is key to creating products they’ll love. It gives you an idea of what’s working and where you can improve. The problem is—creating meaning from fragmented feedback can be hard—especially when you don’t have a structured approach.

Enter the Dovetail community. We’ve created a list of five community templates that will help you turn that scattered feedback into insights that your team can use. Install a template, import your data, and start finding themes. Let’s dive in.

First up, the product feedback template is perfect for gathering all sorts of feedback. It gives you a framework for analyzing customer interviews, in-product feedback, and surveys over time. Use the tag board to start identifying general themes, such as pricing or navigation, and then dive deeper by tagging specific opportunities and frustrations.

Use product feedback template
Connect themes across all of your product feedback in one place.
Connect themes across all of your product feedback in one place.

Support tickets provide valuable insights into the issues customers are experiencing with your product. Our customer support ticket template helps you identify the most critical issues by tagging themes and sentiment. You can even organize tickets by period to uncover patterns over time.

Customer support ticket template that tracks key friction points and highlights recurring patterns.
Customer support ticket template that tracks key friction points and highlights recurring patterns.

If you want to understand your app store feedback, our app store feedback template is for you. Reviews and ratings on app stores offer a wealth of information about your product. This template allows you to create a single source for feedback from both app stores to identify patterns in both positive and negative feedback.

App store feedback template consolidating iOS and Android user feedback in one centralized location for easier analysis and insights.
App store feedback template consolidating iOS and Android user feedback in one centralized location for easier analysis and insights.

Voice of the customer (VoC) describes all feedback and input from customers, including surveys, support tickets, social media comments, and more. Our voice of the customer template helps you analyze it in one place. Use it to create beautiful and engaging insights that you can share with your team.

Voice of Customer (VoC) template for easy sharing with your team to improve customer insights and feedback analysis.
Voice of Customer (VoC) template for easy sharing with your team to improve customer insights and feedback analysis.

Last but not least, our churn analysis template allows you to prioritize opportunities to reduce other customers from churning, including breaking up regrettable and non-regrettable churn so you can focus on what will make a difference.

Churn analysis template categorizing customer churn reasons to help teams identify and prioritize key gaps in retention strategy.
Churn analysis template categorizing customer churn reasons to help teams identify and prioritize key gaps in retention strategy.

Use these templates to streamline your product feedback, stay organized, and gain valuable insights that can help you create products that meet the needs and expectations of your customers. Plus, discover lots more in the Dovetail community.

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