Questions to ask your insights hub

Do you know what's on your customers’ minds?

Reports, customer calls, and user feedback are full of insights to guide your next decision. But finding them can be a pain. What if you had a place to ask questions about your customers to quickly unblock your team or springboard your next big product idea?

Dovetail’s magic search does just that. It goes beyond simple keyword searches and uses semantic search to understand your intent, not just keywords to surface insights. Plus, it’s powered by AI, so you can summarize endless search results and turn them into shareable insights. Advanced filtering options let you drill down by date range, project, or team member.

Since we launched magic search earlier this year at Insight Out, we’ve upgraded our AI model and improved the speed and quality of your summaries, as well as introduced new features to help you find exactly what you are looking for, faster.

We’ve been excited to hear from many of you about how you’ve been using it. Today, I’m sharing seven of our favorite questions that anyone in your organization can ask to inspire their own discovery in Dovetail.

Uncover your customer needs

Imagine you’re a designer kicking off discovery for a new feature. Find out, “What are the biggest customer onboarding pain points?” Magic Search does it for you. It surfaces feedback across calls, surveys, and reports, highlighting common frustrations and summarizing them so you can turn the results into an insight to motivate your engineers.

Identify favorite features

You’re a product marketer looking for your highest value features to attract new users to your product. Ask, “Which features generate the most positive sentiment?” Find out what resonates with your customers and share with your colleagues in marketing to prioritize campaign messaging and tactics based on real-world feedback.

Spot emerging trends

As a product manager, you’re constantly looking to meet the needs of users and create an exceptional experience to stay ahead of competition. Ask magic search, “How are customer needs around [feature name] changing over time?” It tracks sentiment shifts and identifies trends so your team can stay ahead of the innovation curve.

Pinpoint usability issues

Designers constantly need to find ways to cut through customer feedback to craft a smooth user experience. Magic search can help! Ask, “Where do users find the most friction in [product name]?” Identify design flaws impacting user experience and prioritize fixes backed with the confidence from user feedback.

Get a pulse-check on sentiment

After launching a new mobile app, product managers need to gather information to iterate quickly. Let your customer lead the way by asking, “What are users saying about our mobile app?” Find out what resonates with your customer base and report back to your leadership team for buy-in for what you’re packing in your roadmap.

Pricing pain points

Influencing pricing and packaging decisions can be a constant battle for sales leaders. If you’re feeling stuck, ask magic search, “How can we improve customer satisfaction with our pricing model?” Gain insights from various sources and influence the pricing team to create strategies that are rooted in the needs of your customer.

Prioritize feature development

Product managers often feel like they’re drowning in customer data, resulting in gut-feel decisions that aren’t right by their users. When you’re unsure what to build next, ask, “What features do customers consistently request?” Prioritize features that they will love.

Find it fast with quick search

Magic search lets you go deep, giving you summarized answers from all your data. Our newly released quick search does simple and fast keyword matching so you can find projects, notes, and insights across your workspace in an instant. Quick search also remembers your most recent queries so you can get back to the work that matters most. Find exactly what you’re looking for—fast. Click on the search bar to try it out.

Learn about other updates in our recent product launch

Quick search is available to all customers. Try it today, and let us know what you think.

Ready to find answers in your customer data? Magic search is available to all customers on Professional and Enterprise plans.