Three templates to analyze the market

If you’re looking to expand into new or existing markets, you’ll want to make sure you’re taking market analysis seriously. By understanding your customers’ needs, behaviors, and the competition, you can create products and services that meet market demand and stay ahead of the curve.

The good news is that the Dovetail community has you covered with three templates that make market analysis simple. Install a template, import your data, and start creating insights for your whole team. Let’s take a closer look.

1. Competitor analysis

Understanding your competitors’ strengths and weaknesses is key to knowing where your product or service stands. Our competitor analysis template allows you to import all kinds of data like press releases, annual reports, and campaign information. Then, use the canvas to visually group and theme.

2. SWOT analysis

Next, with our SWOT analysis template you can import stakeholder interviews, surveys, trend reports, and more. Then use tags to drill down on things like features, security, and usability to create insights for your team.

3. Win-loss analysis

Finally, win-loss analysis helps you find out exactly why a prospect bought your product—or didn’t. With the win-loss analysis template, you can easily organize and filter feedback to create meaningful insights. Plus, there’s a discussion guide and tags to highlight opportunities, sentiment, and more.

Use these templates to you stay focused and organized while you’re analyzing the market. By creating insights about the market, your team can focus on the biggest opportunities for growth. Discover these and a whole lot more in the Dovetail community.