Trusted by the world’s best teams
Get inspired, learn and read firsthand feedback from teams around the globe on how they are getting value from Dovetail.
86%
more customer insights shared
48+
hours saved per week
94%
increase in insight quality
Customer stories
23
Natalie Rowland
Lead Researcher
"Simply put, Dovetail enables collaborative work. It also gives us the opportunity to use, analyze, and re-use data to pull together stories, which is time-saving and really valuable."
Read story
Atlassian champions the customer at a global scale with DovetailTechnology
Sydney, Australia
8,000+
David Turell
Head of New Product Design
"As we've grown the projects inside of Dovetail, we've grown awareness internally. Now, more people are interested in participating. It's nice for people outside the core team contribute research to the larger organization."
Read story
Dovetail fuels world-class research at Harvard Business PublishingPublishing
Brighton, USA
600+
Jared Forney
Research Operations Principal
"Bringing our stakeholders closer to the research process is an ongoing initiative for our research team; we believe it's an activity that everyone can participate in. That's what Dovetail allows us to do in a big way."
Read story
Okta securely scales customer insights across 30+ teamsTechnology
San Francisco, USA
6,000+
Ewelina Szczepaniak-Wenting
Senior UX Researcher, Tischner European University lecturer
"Dovetail makes it so easy to create insights for our clients and stakeholders. Now, they can see key takeaways backed by short video clips all from one place, which is so impactful."
Read story
Netguru reclaims 38+ hours per week by centralizing insights with DovetailTechnology
Poznan, Poland
650+
Lyena Fi
Senior Product Manager
"Our product-led engineers have said they’ve found Dovetail really valuable. After being on customer calls, they’re able to make decisions that cater to our customers to surprise or delight more when they’re building a feature."
Read story
Eucalyptus uses Dovetail to democratize customer research and shape the future of healthcareHealth
Sydney, Australia
200+
Sara Riedel
Associate Director of Research
"Dovetail has replaced our old manual process of conducting research with sticky notes and whiteboards to collaborating more efficiently than ever."
Read story
ZoCo Design builds trust and legitimacy with traceable customer insights in DovetailDesign
Columbus, USA
20+
Joel Pinkham
VP of Growth and Strategic Projects
"Instead of describing a customer call, I can just show the team. They can really build up empathy for the customer in that sitatuion, which is hugely valuable."
Read story
HealthMatch personalizes product experiences with Dovetail insightsHealth
Sydney, Australia
10+
Sofia Rehman
Senior Product Designer
"Doveail has been key for me as a Product Designer. With one button, I can transcribe in any language and the fact that it's ready in seconds—it just makes the whole research process very efficient."
Read story
Project44 streamlines data overload with Dovetail’s centralized insights hubTechnology
Chicago, USA
1,000+
Alex Duckmanton
Head of Design
"All of our insights just have more depth to them and we get a lot more buy-in across the whole company. Dovetail really cuts down on the amount of time we spend on producing insights."
Read story
Mathspace unifies five tools into one, driving efficiency with DovetailEducation
Sydney, Australia
60+
Ryan Sorley
Founder and CEO
"Dovetail has enabled us to increase the value of our client engagements exponentially. It’s also become a powerful differentiator and has led to many new clients signing up with us over alternatives."
Read story
DoubleCheck Research outshines the competition and wins clients using DovetailDesign
Concord, USA
20+
Anne Büttner
User Experience Researcher
"Dovetail enables us to make use of research data even while the study is still running. This allows us to turn insights into actionable advice without a time lag. As a startup in a quickly changing market this is a strong competitive advantage. "
Read story
Careship gains a competitive advantage with fast customer insightsHealth
Berlin, Germany
100+
Julianna Lynch
Research Operations Coordinator
"Dovetail keeps everything super organized and helps me work more efficiently. It really takes care of a lot of the busy work so that I can focus on generating insight reports and doing work that has impact."
Read story
Kickstarter ignites action with viral customer insights in DovetailTechnology
New York, USA
150+
Paras Aggarwal
Head of Design
"We have been able to empower and enable product managers, designers, researchers, and even engineers to come together and prepare a research plan using Dovetail."
Read story
Sonder scaled Dovetail fast across every Product Manager, Designer, and ResearcherHealth
Sydney, Australia
200+
Read our customer reviews
Jared Forney
Okta
Bringing our stakeholders closer to the research process is an ongoing initiative for our research team; we believe it's an activity that everyone can participate in. That's what Dovetail allows us to do in a big way.
Lyena Fi
Eucalyptus
Our product-led engineers have said they’ve found Dovetail really valuable. After being on customer calls, they’re able to make decisions that cater to our customers to surprise or delight more when they’re building a feature.
Benjamin Jackson
Hear Me Out
Everything is faster when I’m using Dovetail, a platform built for this purpose.
Alex Duckmanton
Mathspace
All of our insights just have more depth to them and we get a lot more buy-in across the whole company. Dovetail really cuts down on the amount of time we spend on producing insights.
Sofia Rehman
project44
Doveail has been key for me as a Product Designer. With one button, I can transcribe in any language and the fact that it's ready in seconds—it just makes the whole research process very efficient.
Paras Aggarwal
Sonder
We have been able to empower and enable product managers, designers, researchers, and even engineers to come together and prepare a research plan using Dovetail.
Oyin Williams
The Honeycomb Works
We do a lot of real-time collaboration. With Dovetail, everyone sees the process and there's a lot of transparency.
Sara Riedel
ZoCo Design
Dovetail has replaced our old manual process of conducting research with sticky notes and whiteboards to collaborating more efficiently than ever.
Sonja Bobrowska
Uniqa
Dovetail has dramatically improved the way we store, analyze, and synthesize qualitative research data.
Katherine Agnew
Gartner
Dovetail is easy and intuitive to use. It has helped me be a better researcher and envision new ways of conducting and structuring research.
Marc Hofmann
zevDesk
Thanks Dovetail for helping me drive customer understanding in my product team and making my job as a solo researcher better.
Sara Lessing
Cytiva
Dovetail makes UX research analysis so much easier. My colleagues outside of the UX team are more empathetic to our users after seeing the video clips from Dovetail.
Sherif Mansour
Atlassian
I’ve been involved in software research projects for nearly 12 years. This process is often incredibly messy, tedious and highly intensive (in terms of labor). You’re living in sticky note hell and it’s even more challenging to do this as a remote team. The one thing Dovetail does an incredible job at is making it easy to aggregate qualitative research, identify trends and produce reports quickly without all that manual work.
Eliz Ayaydin
Sendle
Life saver for organizing insights from large data sets, transcription is working beautifully, and a very delightful user experience.
Sophie Ellis
Kickstarter
One of the biggest challenges I face is making the work I do transparent and keeping the wider business engaged in the research we are conducting. Dovetail has become an essential tool for me, in this regard, and has really transformed the way I work. Being able to record all raw notes as research is being conducted, and inviting people to get in there and be part of the process, makes the research we do accessible and keeps everyone involved.
Chris Hexton
Vero
Since adopting Dovetail, we've got one place to put all those (customer) conversations and that's meant that more of the right people are able to watch direct customer feedback. And that's been a huge help for ensuring everyone is close to the customer and really understanding their problems.
Ewelina Szczepaniak-Wenting
Netguru
Dovetail makes it so easy to create insights for our clients and stakeholders. We’re able to show rather than tell our findings in a beautiful and digestible format, and we’ve heard feedback from our stakeholders that they’re actually excited to see our insights, which is so impactful.
Matt Hinds
SafetyCulture
Being able to have a source of truth and get everyone on the same page quicker is an absolute game changer for someone like a product manager whose entire role revolves around that.
Ria Chan
SafetyCulture
Dovetail is a central place to find out about all the research that’s been done in a product area. You can get a holistic view of everything that our customer has said about us: What’s great about us, what’s not great about us, what we can do to improve, and where those gaps and opportunities are. I think that’s awesome.
Eric Liu
Notion
I'm constantly on calls with our customers before making any product decisions. Dovetail instantly reduced my workload from 100 hours down to 10 to share out customer insights.
Natasha Wolf
SafetyCulture
Anyone in the team can dive into your research space, access the same data, see the volume metrics around different kinds of requests, and view customer interviews. This means that they deeply understand the problems they’re solving in a way that just giving them a feature request doesn’t accomplish
David Turell
Harvard Business Publishing
When we started using Dovetail, it was for our User Experience team, because that's where the research was happening across different agile teams. And as we've grown the projects inside of Dovetail, we've grown awareness in the organization. Now, more people are interested in participating and using it. It's a nice ability for people outside of the core team to actually contribute research to the larger organization.
Craig Boustred
Canva
Transcription is a game changer. There aren’t many effective transcription tools out there so just being able to upload a video into Dovetail, have it all transcribed, and work your way through the data has tightened our process and made it a lot more efficient.
Roy Olende
Zapier
I can hop into Dovetail at any time and see what’s going on with the UX research or product teams, what our customers are saying, and see exactly when insights are being published. This helps relate the work we have done in the past or what we could be doing in the future—without doubling up work. For me, Dovetail is a really simplified way of getting context really quickly.
Sonja Bobrowska
Uniqa
Dovetail is versatile, reliable, and beautiful. It supports different styles of research and is pleasing to the eye, which should not be underestimated when working with a tool on a daily basis! The Dovetail team regularly seeks out and uses customers’ feedback, optimizing the tool and delivering more value with each update. Dovetail is not just a tool – the community built around it is ready to support newbies and experienced users alike. We, the Research team at UNIQA, love it and cannot imagine doing our jobs without it!”
Benjamin Jackson
Hear Me Out
I love how easy Dovetail makes tagging and analyzing lots of interview transcripts. The interface is fast and responsive, and I’m able to get more data and insights because of how well the tool fits into my workflow.
Julianna Lynch
Kickstarter
Transcription is AWESOME. The tagging feature is well-thought-out. Even the smaller details, like using colors, really helps everything stay organized. Dovetail is an amazing tool and I really enjoy using it.
Craig Boustred
Canva
I really enjoy investigating problems and trying to frame them in the right way. One of my favorite things is seeing people *not* behave the way we expect them to behave. That's research doing what it's supposed to be doing; uncovering things that we were a bit uncertain about.
Natalie Rowland
Atlassian
Simply put, Dovetail enables collaborative work. It also gives us the opportunity to use, analyze, and re-use data to pull together stories, which is time-saving and really valuable.
Joyce Lee
Atlassian
Dovetail gives me the flexibility to engage people in research with varying degrees of depth, whether it’s an insight ‘snack’ or a full-blown report and presentation. Everyone has differing amounts of time they’re willing and able to give to research, and Dovetail enables me to meet people where they are.
Jules Lipman
SafetyCulture
Everything’s in one place and the team only needs to remember one link. It’s absolutely our tool end-to-end. I don't know what we’d do without it, actually.
Jared Forney
Okta
Bringing our stakeholders closer to the research process is an ongoing initiative for our research team; we believe it's an activity that everyone can participate in. That's what Dovetail allows us to do in a big way.
Lyena Fi
Eucalyptus
Our product-led engineers have said they’ve found Dovetail really valuable. After being on customer calls, they’re able to make decisions that cater to our customers to surprise or delight more when they’re building a feature.
Benjamin Jackson
Hear Me Out
Everything is faster when I’m using Dovetail, a platform built for this purpose.
Alex Duckmanton
Mathspace
All of our insights just have more depth to them and we get a lot more buy-in across the whole company. Dovetail really cuts down on the amount of time we spend on producing insights.
Sofia Rehman
project44
Doveail has been key for me as a Product Designer. With one button, I can transcribe in any language and the fact that it's ready in seconds—it just makes the whole research process very efficient.
Paras Aggarwal
Sonder
We have been able to empower and enable product managers, designers, researchers, and even engineers to come together and prepare a research plan using Dovetail.
Oyin Williams
The Honeycomb Works
We do a lot of real-time collaboration. With Dovetail, everyone sees the process and there's a lot of transparency.
Sara Riedel
ZoCo Design
Dovetail has replaced our old manual process of conducting research with sticky notes and whiteboards to collaborating more efficiently than ever.
Sonja Bobrowska
Uniqa
Dovetail has dramatically improved the way we store, analyze, and synthesize qualitative research data.
Katherine Agnew
Gartner
Dovetail is easy and intuitive to use. It has helped me be a better researcher and envision new ways of conducting and structuring research.
Marc Hofmann
zevDesk
Thanks Dovetail for helping me drive customer understanding in my product team and making my job as a solo researcher better.
Sara Lessing
Cytiva
Dovetail makes UX research analysis so much easier. My colleagues outside of the UX team are more empathetic to our users after seeing the video clips from Dovetail.
Sherif Mansour
Atlassian
I’ve been involved in software research projects for nearly 12 years. This process is often incredibly messy, tedious and highly intensive (in terms of labor). You’re living in sticky note hell and it’s even more challenging to do this as a remote team. The one thing Dovetail does an incredible job at is making it easy to aggregate qualitative research, identify trends and produce reports quickly without all that manual work.
Eliz Ayaydin
Sendle
Life saver for organizing insights from large data sets, transcription is working beautifully, and a very delightful user experience.
Sophie Ellis
Kickstarter
One of the biggest challenges I face is making the work I do transparent and keeping the wider business engaged in the research we are conducting. Dovetail has become an essential tool for me, in this regard, and has really transformed the way I work. Being able to record all raw notes as research is being conducted, and inviting people to get in there and be part of the process, makes the research we do accessible and keeps everyone involved.
Chris Hexton
Vero
Since adopting Dovetail, we've got one place to put all those (customer) conversations and that's meant that more of the right people are able to watch direct customer feedback. And that's been a huge help for ensuring everyone is close to the customer and really understanding their problems.
Ewelina Szczepaniak-Wenting
Netguru
Dovetail makes it so easy to create insights for our clients and stakeholders. We’re able to show rather than tell our findings in a beautiful and digestible format, and we’ve heard feedback from our stakeholders that they’re actually excited to see our insights, which is so impactful.
Matt Hinds
SafetyCulture
Being able to have a source of truth and get everyone on the same page quicker is an absolute game changer for someone like a product manager whose entire role revolves around that.
Ria Chan
SafetyCulture
Dovetail is a central place to find out about all the research that’s been done in a product area. You can get a holistic view of everything that our customer has said about us: What’s great about us, what’s not great about us, what we can do to improve, and where those gaps and opportunities are. I think that’s awesome.
Eric Liu
Notion
I'm constantly on calls with our customers before making any product decisions. Dovetail instantly reduced my workload from 100 hours down to 10 to share out customer insights.
Natasha Wolf
SafetyCulture
Anyone in the team can dive into your research space, access the same data, see the volume metrics around different kinds of requests, and view customer interviews. This means that they deeply understand the problems they’re solving in a way that just giving them a feature request doesn’t accomplish
David Turell
Harvard Business Publishing
When we started using Dovetail, it was for our User Experience team, because that's where the research was happening across different agile teams. And as we've grown the projects inside of Dovetail, we've grown awareness in the organization. Now, more people are interested in participating and using it. It's a nice ability for people outside of the core team to actually contribute research to the larger organization.
Craig Boustred
Canva
Transcription is a game changer. There aren’t many effective transcription tools out there so just being able to upload a video into Dovetail, have it all transcribed, and work your way through the data has tightened our process and made it a lot more efficient.
Roy Olende
Zapier
I can hop into Dovetail at any time and see what’s going on with the UX research or product teams, what our customers are saying, and see exactly when insights are being published. This helps relate the work we have done in the past or what we could be doing in the future—without doubling up work. For me, Dovetail is a really simplified way of getting context really quickly.
Sonja Bobrowska
Uniqa
Dovetail is versatile, reliable, and beautiful. It supports different styles of research and is pleasing to the eye, which should not be underestimated when working with a tool on a daily basis! The Dovetail team regularly seeks out and uses customers’ feedback, optimizing the tool and delivering more value with each update. Dovetail is not just a tool – the community built around it is ready to support newbies and experienced users alike. We, the Research team at UNIQA, love it and cannot imagine doing our jobs without it!”
Benjamin Jackson
Hear Me Out
I love how easy Dovetail makes tagging and analyzing lots of interview transcripts. The interface is fast and responsive, and I’m able to get more data and insights because of how well the tool fits into my workflow.
Julianna Lynch
Kickstarter
Transcription is AWESOME. The tagging feature is well-thought-out. Even the smaller details, like using colors, really helps everything stay organized. Dovetail is an amazing tool and I really enjoy using it.
Craig Boustred
Canva
I really enjoy investigating problems and trying to frame them in the right way. One of my favorite things is seeing people *not* behave the way we expect them to behave. That's research doing what it's supposed to be doing; uncovering things that we were a bit uncertain about.
Natalie Rowland
Atlassian
Simply put, Dovetail enables collaborative work. It also gives us the opportunity to use, analyze, and re-use data to pull together stories, which is time-saving and really valuable.
Joyce Lee
Atlassian
Dovetail gives me the flexibility to engage people in research with varying degrees of depth, whether it’s an insight ‘snack’ or a full-blown report and presentation. Everyone has differing amounts of time they’re willing and able to give to research, and Dovetail enables me to meet people where they are.
Jules Lipman
SafetyCulture
Everything’s in one place and the team only needs to remember one link. It’s absolutely our tool end-to-end. I don't know what we’d do without it, actually.
Benjamin Jackson
Hear Me Out
Everything is faster when I’m using Dovetail, a platform built for this purpose.
Paras Aggarwal
Sonder
We have been able to empower and enable product managers, designers, researchers, and even engineers to come together and prepare a research plan using Dovetail.
Sonja Bobrowska
Uniqa
Dovetail has dramatically improved the way we store, analyze, and synthesize qualitative research data.
Sara Lessing
Cytiva
Dovetail makes UX research analysis so much easier. My colleagues outside of the UX team are more empathetic to our users after seeing the video clips from Dovetail.
Sophie Ellis
Kickstarter
One of the biggest challenges I face is making the work I do transparent and keeping the wider business engaged in the research we are conducting. Dovetail has become an essential tool for me, in this regard, and has really transformed the way I work. Being able to record all raw notes as research is being conducted, and inviting people to get in there and be part of the process, makes the research we do accessible and keeps everyone involved.
Matt Hinds
SafetyCulture
Being able to have a source of truth and get everyone on the same page quicker is an absolute game changer for someone like a product manager whose entire role revolves around that.
Natasha Wolf
SafetyCulture
Anyone in the team can dive into your research space, access the same data, see the volume metrics around different kinds of requests, and view customer interviews. This means that they deeply understand the problems they’re solving in a way that just giving them a feature request doesn’t accomplish
Roy Olende
Zapier
I can hop into Dovetail at any time and see what’s going on with the UX research or product teams, what our customers are saying, and see exactly when insights are being published. This helps relate the work we have done in the past or what we could be doing in the future—without doubling up work. For me, Dovetail is a really simplified way of getting context really quickly.
Julianna Lynch
Kickstarter
Transcription is AWESOME. The tagging feature is well-thought-out. Even the smaller details, like using colors, really helps everything stay organized. Dovetail is an amazing tool and I really enjoy using it.
Joyce Lee
Atlassian
Dovetail gives me the flexibility to engage people in research with varying degrees of depth, whether it’s an insight ‘snack’ or a full-blown report and presentation. Everyone has differing amounts of time they’re willing and able to give to research, and Dovetail enables me to meet people where they are.
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