Project44 streamlines data overload with Dovetail’s centralized insights hub

Research is integral to project44, where Alyssa leads high-quality research efforts across the design team and PWDR (people who do research), fostering curiosity about the people they are solving problems for. With a customer-obsessed approach, the team prioritizes understanding customer needs and challenges to create exceptional product experiences. This collaborative, empathy-driven approach involves designers speaking with customers and using various research methods to gather insights that inform every design decision. Despite the challenge of juggling multiple research initiatives, project44’s teams, from product designers to project managers, consistently engage with customers through field interactions and remote feedback sessions.

Dovetail is project44's core research tool, streamlining daily tasks for designers and PWDR by consolidating research activities into one platform. With up to 20 research projects running simultaneously, the team begins by interviewing customers, uploading qualitative data into Dovetail, synthesizing it, and creating detailed research findings or summarizing key takeaways using Dovetail's insights feature. This centralized system serves as a single source of truth, facilitating cross-functional visibility and informed decision-making across project44's product organization. Looking ahead, project44 aims to build an interactive research participant panel within Dovetail to efficiently manage simultaneous qualitative research initiatives and source diverse customer participants.