Short on time? Get an AI generated summary of this article instead
Great products are built on feedback, not intuition.
Customer feedback can transform an initial concept into a product that resonates with buyers and exceeds their expectations. But listening to customers is just the beginning. The value of feedback depends on what you do with it.
You’ll need product feedback tools that capture, organize, and analyze input effectively to get the most out of feedback. The goal is to turn raw feedback into actionable steps that improve your product and fuel business growth.
Building a product feedback toolbox can make unlocking a product’s potential easier and more efficient. With hundreds of apps and tools available, how do you know which are worth your time, money, and energy?
Below, you’ll find the top product feedback tools of 2025 to help with tasks like creating surveys, gathering in-app feedback, and analyzing qualitative research. You’ll be able to innovate smarter, faster, and more effectively.
Product feedback is the information you receive from customers about their experience using your product. It might come from comments about most-loved features, product usage, or friction points.
Feedback connects your assumptions with the customer’s reality. It informs you about how the product is used in the real world and how you could improve it to better meet customers’ needs. Gathering feedback can help you learn about your customers, prioritize feature updates, and promote loyalty.
You can capture product feedback in as many ways as there are sources for that feedback. All sources can play a role in iteration, and you’ll want to capture feedback from various channels to ensure you hear from a cross-section of users.
You might capture product feedback in the following ways:
In-app surveys
Social media monitoring
Support tickets
Usage analytics
Using a product feedback tool can help make it easier for customers to share their thoughts.
Once you have your feedback, turn it into actionable insights by:
Categorizing feedback
Identifying trends
Prioritizing updates
Look for tools to automate analysis by tagging, summarizing, and visualizing data for you. These tools can help you find patterns and identify trends that can guide decisions about the future of the product. You might get insights into which bugs to fix first, which features to add or remove, or even which products to develop next.
Product feedback software is a broad category of tools for collecting, organizing, and analyzing customer feedback. They might be used throughout the customer journey to learn how users think and feel and discover their needs. Product feedback software might include:
Social media monitoring tools to track customer sentiment
Feedback tools to gather users’ opinions
In-product survey tools to capture direct insights in an app or software
Behavior analytics tools to track user interactions in apps and software
Data analysis tools that summarize and visualize feedback data
With many tools to choose from, product teams can create a customized product feedback toolbox depending on their needs and how they can best reach and interact with customers. A well-rounded toolbox will have resources for gathering user data, analyzing user behavior, tracking requests, and turning information into actionable insights.
Product feedback software can help anyone who plays a role in product development, including product managers, UX designers, engineers, and marketing teams.
Use product feedback software to learn what customers like, dislike, or want to change about your product. You can then focus on what matters most to your customers, making your development more cost-effective and impactful.
These tools can also help customer success teams. Feedback can reveal where customers are facing issues, and this knowledge can help teams solve problems and boost satisfaction.
Dovetail is a single source of truth for customer insights. The tool allows you to organize and analyze customer feedback from multiple sources in a centralized platform.
Import documents, call transcripts, survey responses, and other feedback sources into the platform. The tool’s AI will then analyze them and turn them into actionable insights quickly.
Dovetail takes all the admin and guesswork out of feedback analysis and allows teams to spend more time taking action to improve products and iterate faster. Things like tagging and sentiment analysis are done for you, and you can even automate importing feedback so you are always up to date on what customers say.
With its many integration options, you can connect Dovetail to the rest of your tech stack. It’s an easy way to eliminate silos and encourage all teams to participate in data-driven decision-making, no matter their department.
The intuitive platform doesn’t overlook granular controls. You can blur photos and text to protect privacy and set custom data retention schedules. You can also create custom access based on teams, products, or projects so everyone has the access they need.
Why you need it:
Dovetail organizes your feedback into a single space and creates actionable insights using AI analysis, making it easier for teams to develop collaboratively and effectively.
Hotjar is a behavior analysis tool for understanding how people interact with and use websites and apps.
The platform makes it easy to understand user behavior by combining heatmaps, session recordings, and surveys to show how users interact with your product. Real-time feedback can help you identify pain points, understand why users drop off at certain points, and optimize the user experience.
Why you need it:
Hotjar provides visual insights into user behaviors so development teams can identify friction points and improve the user experience.
Qualaroo collects in-app feedback from customers. This direct customer feedback can help you understand their needs, expectations, and pain points so you can improve their experience and refine features.
Use the software to ask users specific questions at key points in their customer journey and trigger questions based on factors such as how long the customer has been on a page, how many times they have visited, or where they came from.
Why you need it:
Qualaroo captures in-app feedback with targeted surveys, providing insight into when and where users interact with your product.
UserVoice is a simple feedback request management tool that allows users to submit their ideas and vote on their desired improvements. It’s a good option for teams that want to build customer-driven product roadmaps.
With features like voting, commenting, and roadmapping, it’s easy to engage with users and turn their feedback into action. Additionally, connecting the tool to your team’s existing workflow is simple as it offers great integration options, including Salesforce and Jira.
Why you need it:
UserVoice streamlines feature request management. It allows users to vote on ideas and teams to prioritize user demands.
Survicate is an intuitive platform for building engaging surveys, from simple polls to in-depth questionnaires, at multiple touchpoints in the customer journey.
Design website pop-ups, email surveys, or in-product widgets to measure key performance indicators (KPIs) or feedback on product features. The platform easily triggers surveys on multiple channels and integrates with customer relationship management (CRM) and analytics tools.
Why you need it:
Survicate combines survey options and tracking to provide a holistic view of customer satisfaction.
SurveyMonkey is a popular online survey tool offering a wide range of templates, question types, and customization options for creating professional-looking surveys.
The tool features a user-friendly interface and robust behind-the-scenes analytics tools that help you identify key trends. These tools can give you insights about user preferences and pain points, helping you make data-driven decisions that improve your products and services.
Why you need it:
SurveyMonkey is a good survey option for organizations of all sizes. The versatile tool supports feedback collection on everything from customer satisfaction to usability testing.
Refiner is a user-research platform that uses in-product micro-surveys to gather feedback. Its user-friendly interface and data analytics tools make collecting, analyzing, and sharing user research easy.
The platform is specifically designed for web and mobile products, creating quick, smoothly integrated surveys that target feedback on KPIs such as NPS and customer satisfaction score (CSAT).
You can customize the surveys to send them to the right users at the right time, unlocking more valuable data.
Why you need it:
Refiner is for SaaS teams wanting to send branded surveys to gather feedback from specific users at specific points in their journey.
Typeform is a survey builder that creates visually engaging, interactive surveys in an easy-to-use drag-and-drop interface. It has a conversational style and appealing design elements to boost participation rates and obtain more data.
The tool offers various question types that you can customize to get detailed feedback from end users. More advanced features, such as logic jumping and conditional questions, enable you to fine-tune surveys to drill down on customer feedback more efficiently.
Why you need it:
Typeform’s conversational surveys are designed to make feedback collection more engaging and improve response rates.
Pendo ’s tools combine product analytics and feedback collection for a comprehensive view of the user experience. You can track and understand user behavior, replay usage sessions, and communicate with users via in-app surveys and feature flags.
Pendo aims to help improve product adoption, usage, and satisfaction with tools like AI-powered product discovery and roadmapping. It’s useful for ensuring product development tasks align with customer needs.
Why you need it:
Pendo combines product usage analytics with in-app feedback tools so teams can better align with user expectations.
The user feedback platform Usersnap focuses on visualization. Users can provide visual feedback for a website or app by capturing and annotating screenshots, allowing you to see the customer experience through their eyes.
It’s a handy tool for identifying bugs, usability issues, and design flaws to improve the user experience. Usersnap’s visual focus can be useful when frustrating roadblocks are difficult for customers to describe.
Why you need it:
Usersnap allows users to create and comment directly on app or website screenshots, simplifying visual feedback collection.
Canny is a product feedback platform that helps you collect, prioritize, and manage user feedback.
The centralized platform makes it easy for users to submit feature requests, report bugs, or provide general feedback on their experiences. It creates a sense of community around your product, engaging users so they are more likely to share their thoughts.
Handy tools like smart replies can gather more information from customers, giving you deeper insight into their experience and allowing you to make data-driven decisions about your product roadmap.
Why you need it:
Canny’s voting boards allow users to share and prioritize requests so development teams know what matters most to users.
Upvoty is a simple and effective tool for turning user feedback into actionable optimization. It’s ideal for small and mid-sized teams that need an affordable tool to communicate with users.
Upvoty is a straightforward platform for collecting feedback and prioritizing improvements. Users can submit and vote on feature requests, making it easy for your development team to manage the backlog and see which features matter most.
Why you need it:
With Upvoty, you can keep teams aligned with customer needs via feedback boards and roadmap sharing.
Fider is an open-source feedback platform that helps create a community around your product. It establishes a place where your users can connect, discuss ideas, and provide feedback, encouraging active participation in the iteration process.
It’s helpful for building strong relationships with end users. Features such as forums, pools, and feedback boards simplify insight-gathering and trend-tracking.
Why you need it:
Fider is an open-source tool for gathering and prioritizing user suggestions. It’s ideal for small teams that still want customization options.
Many teams know Intercom as a customer support tool, but the chat-based platform is also a great way to collect feedback.
Intercom allows you to seamlessly and unobtrusively gather user data through targeted surveys and in-app messaging. It also has great automation features and integrations with other favorites in your tech stack, like HubSpot and Slack. If you operate in a culture of continuous improvement, Intercom is a useful tool for your team.
Why you need it:
Intercom is a useful customer feedback tool you might already be using for customer messaging.
Usabilla is a real-time feedback collection tool you can fully customize with targeted surveys, heat maps, and session recordings. You can capture user input directly from your website or app during key points in the customer journey.
The platform’s tools are ideal for addressing usability issues and improving product performance. Usabilla has a slick interface and robust analytics, making it easy to use and effective at delivering insights into customer needs.
Why you need it:
Use Usabilla to gather feedback at specific touchpoints to improve the customer experience across all channels.
Feedbackify is a simple, intuitive tool for delivering real-time feedback from product users. Add a customizable feedback form to your site or app to gather opinions on specific features or the overall user experience.
The tool is easy to use and integrates with popular website builders and content management system (CMS) platforms. Its lightweight design makes it a good option for smaller teams or those needing to gather feedback without weighing down their app or platform.
Why you need it:
Feedbackify offers simple, customizable feedback forms to capture user opinions and improve UX design.
You may be familiar with Zendesk as a customer support tool, but it also offers some useful features for gathering and analyzing user feedback.
You can use Zendesk to send surveys and feedback requests, then use its tools to gauge customer satisfaction and identify the areas of your product needing improvement.
Zendesk integrates with CRM platforms and could be a useful feedback tool for teams already using it for customer support.
Why you need it:
You might already be using Zendesk for support tickets. It could help you identify recurring issues preventing product adoption or hurting customer loyalty.
Product management platform Productboard integrates feedback into the development process. It helps you gather feedback from multiple channels and place it on a centralized platform. You can then use the data to prioritize development based on user needs and business goals.
Productboard’s roadmap planning tools can help your teams stay aligned. It’s also a good option for product managers focusing on user-driven development.
Why you need it:
Productboard connects user insights with product roadmaps so teams can easily prioritize features based on what customers need most.
Loop11 is a user testing platform that allows you to evaluate the user experience with remote usability tests, observing how users interact with your product using heatmaps, session recordings, and direct user surveys. You can use that information to identify usability issues, gather feedback on specific features, or measure overall user satisfaction.
The tool is useful for teams wanting to refine their product based on in-depth user feedback.
Why you need it:
Loop11 supports usability testing by helping teams capture user feedback on websites and apps.
Using Nolt is a clean and simple way to gather feature requests and customer feedback. Users can vote on ideas, enabling easy prioritization.
Thanks to its affordable price point, Nolt is a good option for startups and smaller businesses. It can quickly provide the necessary information when making strategic decisions.
Why you need it:
Nolt simplifies feedback management with easy-to-use voting boards that involve customers directly in product development.
AskNicely is a customer feedback survey tool that allows you to collect customer feedback through automated email surveys. You can quickly create and distribute surveys to your users with customizable templates and advanced analytics features. AskNicely’s analytics will transform the data into actionable feedback, making it a handy way to get a clear picture of customer sentiment when measuring NPS scores and customer satisfaction.
Why you need it:
AskNicely automates NPS tracking and reporting so teams can monitor customer sentiment as they push updates.
This is by no means an exhaustive list of product feedback tools. As you build your toolkit, you’ll select the best tools for your needs, customer experience, and workflow.
Consider the following features when evaluating potential product feedback tools:
Not all products, teams, or customer groups have the same requirements, so customization options are a must-have. Look for tools that tailor surveys, feedback forms, and workflows to your needs and goals.
Feedback will inform your entire development process. The more your feedback tools can integrate with the rest of your tech stack, the better. Look for tools that work with your CRM, product management software, and analytics platforms. Integrations will ensure your teams are aligned when dealing with feedback and working toward goals.
Tools are only helpful if they are easy to use. An intuitive interface will help your team adopt a new tool quickly and get the most out of it. Tools should also be intuitive for users, making it easy to participate in in-app surveys or voting boards. This will result in more responses and better data quality.
Do you want to discover previous interviews faster?
Do you share your interview findings with others?
Do you interview customers?