Top UX audit tools [2025]

Your product might look great, but is it delivering the experience users expect? If you don’t run routine UX audits using the right UX audit tools, you may overlook critical issues that drive users away and hurt your bottom line.

A UX audit will give you the information needed to understand potential issues with your products and services so you can develop ways to improve.

The right software lets you run routine UX audits to uncover insights that guide your next actions and keep your customers satisfied in the long term. Discover the best tools for systematically evaluating the usability, accessibility, and overall user experience of a product or service to identify areas for improvement.

A UX audit is a user-centered evaluation process that systematically identifies user issues with a product. It evaluates accessibility, usability, information architecture, performance, and interface design.

UX professionals lead the process, using tools and data to assess the product’s performance in real-world scenarios. The process highlights where users encounter friction or will likely abandon their journey. It also addresses more focused issues within specific parts of the product to enhance the overall user experience.

When to perform a UX audit

Use UX audits at specific times or intervals to address goals or perform them annually for a comprehensive overview of the entire user journey.

Alongside routine audits, a UX audit is often necessary under these conditions:

• After a redesign or adding a new function

• After a drop in retention or conversion rate

• After conducting a competitive product analysis

• To align your product with newly released guidelines

• In response to ongoing negative feedback about your UX

Preparing for a UX audit

Take these steps to prepare for a UX audit:

• Define your business goals to identify expected value.

• Decide who will be involved and responsible for conducting the UX audit—will you hire an external team or keep it internal?

• Identify the tools and KPIs that will provide the most accurate and relevant data.

How to perform a UX audit

UX audits can cover many features, and teams may combine several testing methods.

Start by evaluating your business goals and objectives. Define what you hope to achieve with the audit results and use those goals to guide your testing methods. Choose the KPIs you’ll use to measure success and identify the user journeys you’ll follow.

A thorough UX audit may include the following metrics:

• Heuristic product evaluation

• Website and mobile analytics

• Conversion rates and sales figures

• Customer surveys and interviews

• Product requirements

Who is a UX audit best suited for?

A UX audit can provide valuable insights for any business developing SaaS products, web applications, or mobile apps. It can be especially useful for businesses without internal UX design or research teams, who can glean valuable customer insights about product usability and potential issues.

UX audits also ensure that planned or recently executed UX enhancements align with user needs. Additionally, organizations planning a redesign can use audit results to prioritize product features.

A UX content audit evaluates product-related content within the broader user experience by creating an inventory of existing content and evaluating its usefulness. You then prioritize content changes to improve usability.

Your UX audit may reveal that users struggle to navigate your product due to unclear labels or confusing instructions. Your UX content audit will dive deeper to uncover specific issues, like inconsistent terminology or confusing CTAs. It provides targeted recommendations to resolve problems.

A UX competitive audit can be part of a broader UX audit, but it serves a distinct purpose by focusing on analyzing competitors’ user experiences. It looks outward to reveal how your product compares to competitors in areas like usability features, innovation, and pricing.

A competitive audit can inform the broader UX audit, as you can use contextual insights to benchmark your offerings. These insights may include:

• Industry standards or best practices your product lacks

• Features or UX elements competitors use effectively

• Where your product excels or falls short compared to others

Both UI (user interface) and UX (user experience) audits involve evaluating a digital product. Conduct them independently or as part of a more comprehensive UX audit.

A UI audit specifically examines a digital interface’s digital elements to ensure consistency and adherence to brand guidelines. It can form part of a UX audit.

A UX audit, on the other hand, evaluates the entire user experience when using a digital product, often including the user interface. It examines the product’s functionality, usability, accessibility, and user journey.

A UI audit requires teams to assess a digital product’s visual components by breaking down each user interaction into design frames. These are then analyzed for consistency and aligned to give the user a seamless product interaction experience.

Auditors will consider:

• Information hierarchy

• Consistency of design components

• Color usage

• Typography

• Icon choice

• Layout

• Overall aesthetics

UX audits are typically performed using software designed to collect and analyze specific data sets. You can use multiple tools to gain full insight into the customer experience or search for a comprehensive platform.

Look for the following features in any UX audit tool you choose:

• Product or website analytics: for collecting quantitative product usage data and tracking key metrics like conversion rates and user flow completion rates

• User feedback: for collecting issue reports, UX feedback, and feature feedback

• Customer support analytics: for auditing support conversations to identify trends in customer-identified UX issues

• User session recordings and heatmaps: for adding context to product data to identify points of user friction

UX audit tools streamline processes, prevent mistakes, and enable you to deliver useful insights to stakeholders faster. Choose one or multiple tools that can help you routinely conduct successful UX audits without exhausting your time and resources. 

Here are the top UX audit tools for enhancing your UX analysis:

1. Dovetail

Dovetail is a comprehensive hub that makes it simple for teams to gather, categorize, store, and analyze all customer data.

Visually engaging dashboards and concise summaries enable teams to translate raw data into positive actions to continuously improve products.

Users can upload all types of data, including user interviews, usability tests, surveys, videos, and transcripts, and tag and organize them in Dovetail. The platform’s data analysis tools allow users to transform data into actionable insights to improve customer satisfaction.

Features:

• A centralized, searchable hub for collecting, organizing, and storing data

• Data analysis tools

• Audio-to-text transcription tools

• Sentiment analysis

• Tagging to label important points in your data

• Video editing

• Reporting with highlights and video clips

• Communication tools for improved collaboration

• Integrations

2. UserReport

UserReport is a simple tool for collecting user feedback, survey responses, and bug reports. It uses widgets that integrate with your website or app to directly interact with users, gathering their thoughts and opinions about your product.

Features:

• Survey widget

• Feedback widget

• Net promoter score

• User satisfaction score

• User bug reports

• Demographics data

3. Google Analytics

Google Analytics provides detailed insights into website traffic and user behavior to help companies understand how users interact with the website. You can segment your audience and use metrics like session duration, bounce rate, and conversion paths to help identify high-performing pages and those needing improvement.

Features:

• Real-time reporting

• Traffic source tracking

• Conversion tracking

• Mobile app analytics

• Acquisition and engagement reports

• Audience insights

4. Mixpanel

Mixpanel focuses on user actions, helping teams review top features, lesser-used features, conversion rates, and user flow completion rates.

Users can set up custom events and funnels to analyze how users move through the site and identify points of friction or abandonment. Teams can identify behavioral trends with segmentation and analysis tools.

Features:

• Product analytics

• User data infrastructure

• Easy data sharing and segmentation

• APIs

• Segmentation and analysis

5. Hotjar

Hotjar offers several tools for tracking user behavior and identifying potential issues, including heat mapping, session recording, and survey tools. It provides real-time feedback and highlights areas for improvement.

Features:

• Heatmaps

• Session recordings

• User feedback

• Surveys

• User interviews

• Funnel optimization

6. Heap

Heap is an automated analytics tool that captures all user interactions on a website, eliminating the need for manual tracking.

Use Heap to automatically gain detailed user behavior insights, including clicks, taps, and form submissions, to identify pain points and prioritize changes. You can detect friction points by checking conversion rates and drop-offs and continuously optimize your UX.

Features:

• Heatmaps

• Session replays

• Journey maps

• User segmentation

• Customizable dashboards

• Onboarding playbooks

7. Kissmetrics

Kissmetrics is a web analytics tool offering robust analytics and customer behavior reports to help UX professionals better understand customer pain points and improve the user experience.

Determine which features customers use most, see key business metrics, discover weak points in the onboarding funnel, and track customer behavior.

Features:

• Instant key metrics

• User behavior tracking

• Identifying drop-off and friction points in the onboarding funnel

• Advanced reporting

8. Crazy Egg

CrazyEgg is a comprehensive platform with a full suite of tools for collecting feedback, running tests, and optimizing conversions. Teams can use heatmaps and scroll maps to gain insight into user behavior and identify usability issues. With this data, they can enhance the site’s user experience and increase conversions.

Features:

• Heatmaps

• Session recordings

• Traffic analytics

• Surveys

• Goal tracking

• Errors tracking

• A/B testing

9. UXCam

UXCam is a mobile app analytics tool that provides users with session recordings, heat maps, and touch analysis to better understand how users interact with an app. Teams can gain insights that unlock usability issues, design flaws, and high friction points and inform improvement plans.

Features:

• User-friendly dashboards with automated reporting

• Funnel and drop-off analytics

• User journey analyti

• User flow analytics

• User segmentation

• Session recordings

• Heatmaps

• Event and goal analytics

• SDK for issue reporting and analytics

10. UserTesting

Teams can use UserTesting to ask specific users to perform tasks, analyzing user behavior through session recordings, transcripts, and automated analysis. The tool can detect friction points and clarify customer needs.

Features:

• User targeting

• User testing requests

• Session recordings

• Automated session transcripts

• Session metrics

• Automated session insights

• Integrations